Accessibility as the starting point
Content designed to the WCAG guidelines, with text size adjustment, a high contrast mode and support for screen readers.
MyQR
Information that everyone can really read
Menus, services and information you can read from a QR code, designed to accessibility standards and not simply shrunk down onto a screen.
The problem
A PDF menu opened on a phone only works for people who can read it without difficulty. Anyone with a visual impairment, anyone who does not speak the language, or anyone who simply cannot find the information they need is left out. They often do not complain: they leave.
The answer
MyQR was created with Bandiera Lilla, Italy’s accessible tourism programme, and publishes content designed for accessibility through a QR code: resizable text, high contrast, screen-reader support and a structure that brings the most important information to the front.
MyQR
Accessible content, menus and maps published via QR code, with high contrast and scalable text.
From the code to the menu, in two seconds
What the customer sees when they scan.
Starters
First courses
Main courses
Desserts
Large textHigh contrast
Updated just now
- Scan it, with nothing to download The menu opens in the phone browser. No app to install, no sign-up.
- It adapts to whoever is reading Larger text, high contrast, read aloud: the settings stay on for the whole visit.
- You update it in a minute Change a dish or a price and whoever scans next already sees the new version.
What it does
Essential information first
Toilets, showers, cabins, parking and access points are put at the top instead of being buried at the bottom of a page.
No dead ends
When a request finds no match, the system still points the person towards useful information instead of leaving them on an empty page.
Management without code
A simple admin panel to update content, prices and services on your own, without calling anyone.
Where it is used
Born with Bandiera Lilla for beach clubs, it works anywhere there is something to read from a phone.
- Beach clubs and tourist facilities
- Restaurants, bars and food and drink businesses
- Hotels and accommodation providers
- Spaces open to the public with facilities to signpost
- Businesses with international customers
- Businesses that want to show they take accessibility seriously
Support
Frequently asked questions
What is MyQR?
MyQR is a digital solution for menus, maps and content accessible through a QR code, designed for restaurants, hotels, beach clubs and tourist venues.
Is it just a menu behind a QR code?
No. It is not simply a link to a PDF. It is a system that turns content into digital pages that are clearer, more accessible, multilingual and easier to update.
What is an accessible menu for?
It makes content easier to read, navigate and understand for everyone, including people with sight difficulties, older people, tourists and people with specific needs.
Why isn’t a PDF always a good solution?
A PDF can be hard to read on a phone, poorly accessible, incompatible with screen readers, awkward to update and not well suited to people with sight difficulties.
Is the system designed for accessibility?
Yes. MyQR is built with a digital accessibility approach, with attention to readability, navigation, contrast, structure and how usable the content is.
Is it useful for beach clubs?
Yes. Beach clubs can use it for menus, maps, services, guest information, multilingual content and more accessible communications.
Is it useful for hotels and tourist venues?
Yes. Hotels and tourist venues can use it for menus, services, internal information, maps, rules, guest communications and multilingual content.
Is it useful for restaurants and bars?
Yes. Restaurants and bars can use it for digital menus, allergens, translations, dish descriptions, price updates and a better customer experience.
Can the menu be updated without reprinting the QR code?
Yes. The QR code can stay the same while content, prices, photos, descriptions and categories are updated digitally.
Can it handle several languages?
Yes. The system can support multilingual content, which is useful for tourist venues, restaurants, hotels and businesses with international customers.
Can it show allergens and dietary preferences?
Yes. The digital menu can include allergens, dietary information, details about the food and other information that helps customers choose.
Can the content be read by assistive technology?
Yes. The aim is to make content more compatible with accessibility tools such as screen readers, text magnification and simplified reading.
Can artificial intelligence help manage the menu?
Yes. AI can help turn disorganised content, PDFs or images into drafts that are better structured and can be edited.
Can I start from a photo or a PDF?
Yes. The system can support turning existing materials into digital content that is better organised, more accessible and easier to update.
What is the advantage over a paper menu?
A digital menu can be updated, is optimised for phones, is multilingual, is more accessible and does not need reprinting every time the content changes.
Is accessibility only useful for people with disabilities?
No. It improves the experience for everyone: older people, tourists, users in bright sunlight, customers with allergies, people with low vision and users who prefer content that is easier to read.
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